Email & communication
Newsletters & customer information
Keeping in touch regularly without trouble over data protection
What this is about
Newsletters are cheap and effective, as long as consent can be proven and unsubscribing is easy. We set up sign-up, templates and sending so that both are in order.
What is included
- Sign-up with confirmation process and proof of consent
- Templates in the company's corporate style
- Sending with signing and good deliverability
- Unsubscribe in one click
- Reporting: opens, clicks, unsubscribes
Process
How we go about it.
Set up
System, templates, sign-up process.
Populate
Check existing addresses, using only those with consent.
Send
Test mailing, then approval.
Evaluate
Discuss results and adjust content.
Frequent questions
This is what we are often asked.
May we write to existing customers?
Under narrow conditions, yes: if it concerns similar services and each email points out the right to object.
What is the confirmation process?
After signing up, a confirmation email is sent. Only the click in that email makes the consent provable.
How often should we send?
Rarely and relevantly is better. Four to twelve mailings a year are realistic for most businesses.
Sollen wir uns das ansehen?
Ein kurzes Gespräch genügt, um einzuschätzen, was in Ihrem Betrieb sinnvoll ist — und was nicht.