Websites & online presence
Multilingual website
Going international without a translation machine
What this is about
Any native speaker spots an automatically translated site within two sentences, and closes it. We build language versions that get read, and make sure technically that search engines serve the right version.
What is included
- A separate address for each language instead of a translate button
- hreflang markup for search engines
- Language suggestion based on browser language, switchable at any time
- Translations checked by people
- Upkeep: new content passes through all languages
Process
How we go about it.
Define
Which languages, which markets, which content?
Build
Structure, switching and markup.
Translate
Technically correct rather than literal.
Maintain
Carry changes through to every version.
Frequent questions
This is what we are often asked.
Isn't a translate button enough?
For comprehension, yes; for visibility, no. Search engines only see the original language.
How many languages make sense?
As many as you can actually serve. A language without a contact person creates expectations that will be disappointed.
Are prices and legal texts translated too?
Yes, and we check legal texts separately, because mandatory information differs from country to country.
Sollen wir uns das ansehen?
Ein kurzes Gespräch genügt, um einzuschätzen, was in Ihrem Betrieb sinnvoll ist — und was nicht.