Websites & online presence
Website relaunch
Rebuilding without losing visibility
What this is about
The most common mistake in a relaunch: the new site looks better and the visitors are gone, because old addresses lead nowhere. We plan the redirects beforehand and monitor the development afterwards.
What is included
- Inventory of all existing addresses
- Redirect plan from old to new
- Transfer of content, images and documents
- Comparative measurement before and after the switch
- Adjustments during the first weeks
Process
How we go about it.
Survey
Secure the page list, rankings and visitor numbers.
Build
Set up the new site in parallel.
Migrate
Activate the redirects and submit the sitemap.
Observe
Monitor for four weeks and improve where needed.
Frequent questions
This is what we are often asked.
Do you lose rankings in a relaunch?
Often a little in the short term, permanently only with poor preparation. Redirects are the decisive point.
Can the old site stay online?
Until the switchover day, yes. After that there should be only one, otherwise the two compete.
What happens to old blog posts?
Good content moves across, often updated and consolidated.
Sollen wir uns das ansehen?
Ein kurzes Gespräch genügt, um einzuschätzen, was in Ihrem Betrieb sinnvoll ist — und was nicht.